For the second year in a row, we collaborated with Ayala Malls Capitol Central to craft a vibrant and energetic campaign for the Masskara Festival. The client wanted a design that celebrated the spirit of the festival through bold colors and playful illustrations.

We worked on the campaign identity, naming, and copywriting, creating a cohesive and lively visual language that reflected the joy, culture, and creativity of Bacolod's most iconic celebration. The result was a campaign that stood out across the mall’s spaces and platforms, capturing the essence of Masskara in every detail.